Zara is a Spanish clothing and accessories brand based in Arteixo, Galicia. It was founded by Amancio Ortega and Rosalía Mera. They opened the first Zara store in 1975, and their original product line featured inexpensive lookalike products of popular designer fashions. The store was highly successful, and Ortega began opening more Zara stores throughout Spain. During the 1980s, Ortega started changing the design, manufacturing, and distribution process of Zara to enable quick production of fashions in response to current trends. The company took advantage of improvements in information techno