Tova Beverly Hills

Tova Borgnine, a Norwegian-American businesswoman and the 5th wife of actor Ernest Borgnine launched her beauty brand after successfully testing a cream on the famous character face of her husband. She obtained the formula from a Mexican family, placed marketing campaigns in tabloids and soon word was out that her face cream, dubbed face lift in a jar, was highly effective fighting wrinkles. Originally Tova intended to sell her beauty products via prestigious department stores. But as she never managed to sign a deal with any of the major department store chains, she started printing catalogs