The Virtue is a New Zealand lifestyle brand founded by Brooke Lean in 2016. "The Virtue was born from a desire to create things for other wanderers, adventurers and pleasure-seekers. And, it was an act of love to myself. We often say we pour ourselves into our work. I did as a wedding photographer. Fully booked season after season, my job was to listen to my clients, anticipate their needs, interpret their vision and bring it to life in the hundreds of thousands of frames I’d capture. This work brought countless special people into my life and was a source of near-endless joy. But, the joy did