The Scent Era

Perfume is everywhere. It moves through eras, permeates cinema, music, and literature, and becomes anchored in our memories and emotions. It is not simply something we wear, it is something we experience. The Scent Era was born from this idea: to think of perfume as a cultural object, an invisible imprint that converses with time, art, and our personal stories. Behind these words is the Creative Director, Sabah-Meriem, who grew up between Algiers, Doha, Copenhagen, Montreal, Nice, and Paris, cities that taught her to see the world through different lenses, to pay attention to atmospheres, scen