Souleiado is a French fashion and lifestyle brand. It is started "in 1806, when Jean Jourdan created in the Capuchin convent, in the center of Tarascon, an Indian factory called Manufacture Jourdan. In 1821, facing financial difficulties, he sold the convent to the city which was going to build a theater still in use today, and moved his activity to the Aiminy hotel, creating at the same time a factory of handkerchiefs printed in St Etienne du Grès. The brand has seen its gloriouus and difficult times throught its rich history, but fell in decline by the end of 20th century. In April 2009, SOU