Rochas
France84 fragrances
Rochas began as a French fashion house founded by Marcel Rochas in 1925. From 1925 until 1953, when the haute couture division closed its doors, Marcel Rochas dressed women in forward-thinking fashions that also celebrated traditional feminine silhouettes. Anticipating the needs of modern women in the early-to-mid 20th century, Rochas was the first to design 2/3-length coats and skirts with pockets. He also created the "mermaid" dress, which continues to inspire women's dress designs today. The company expanded its offerings to include fragrances, starting with a trio of perfumes, Avenue Matig
