Primaniacs was born from the idea that “I want customers to be more characterful and exciting” . Since opening in Ginza, Tokyo in 2016, we have been delivering the scent of characters to everyone as a specialty store for character fragrances. Among the five senses that humans have, the sense of fragrance has the power to shake emotions deeply and wake up memories. Such a scent brings the experience of that favorite character as if it were in reality. - a note from the brand. Primaniacs is a new fragrance brand. Designer Primaniacs has 14 perfumes in our fragrance base all launched in 2020.