Ojar

OJAR, founded by Sheikha Hind Bahwan, is a fusion of fragrances from the East and the West. Created as a statement of modernity and traditional harmony, the brand pays tribute to the art and rituals of Middle Eastern perfume making. The Omani founder is behind the fragrance collection, design and visual campaign. OJAR comes from the word HOJARI, which is widely regarded as the finest quality of Frankincense resin in the world, located in Oman’s Dhofar mountains. Frankincense is one of the key ingredients of the collection. OJAR reveals the heritage of the region in a very modern and inspiring