nown unown
South Korea6 fragrances
nown unown is niche fragrance brand that devoted to self discovery. We reimagine the known and unknown, finding unexpected turns within the familiar — guided by instinct, shaped by reflection. our customers are curious explorers, looking for new unique experiences. aesthetic hunters, excited to discover new worlds with themselves. nownunown is a brand created by Yoonpyo Hong, CEO of Perfumegraphy and Creative Director of Fragrance. Since 2013, he has explored the preferences of over 15 million people through scent, focusing on the idea that fragrance is not just a blend of notes, but a structu
