After 50 years of work of the fashion house of Lilly Pulitzer via Palm Beach, its owner, Lillian McKim Pulitzer Rousseau (Lilly Pulitzer), decided to take not one fragrant step, but three steps in November 2008. New perfumes in three colours, with beach associations, sunny citruses and gentle flowers will fit in perfectly in creations and years long tradition of this house. The perfumes do not follow trends of a season, but are connected with motifs, creations and history of the brand. The perfumes were named Wink, Squeeze and Beachy. Wink has the motto "wear pink and make the boys wink", Beac