Coty, renowned for its mainstream beauty and fragrance brands, as well as its nearly 120-year-old perfume heritage, is gearing up for a significant release in 2024: the Infiniment Coty Paris niche perfume project. The Infiniment Coty Paris collection, spearheaded by CEO Sue Y Nabi and businessman Nicolas Vu, founders of the Orveda skincare brand, features 14 fragrances utilizing Molecular Aura technology for a unique scent experience. The bottles are designed to be refillable, stackable, and reusable, with packaging reflecting the letter 'i'. Launched in Paris in 1904, Coty revolutionized mode