I Profumi di Firenze

Research, development and innovation has always been a top priority for Spezierie Palazzo Vecchio and Dr. Di Massimo has been inspired by the city of Florence for the development of the scent line i Profumi di Firenze. In fact, already in the Renaissance Period, with CATERINA DE ' MEDICI and her PERFUMERS, called MUSCHIARI, Florence was considered the world capital of perfume. By leveraging his own research laboratory he realized a highly qualified crafted product line and, in all these years he managed to produce almost four hundreds scents who are known as ACQUA MIRABILI ODOROSE DI FIRENZE ®