Giviemme

Italian perfume brand Gi. Vi. Emme (also Giviemme) wore the initials of Don Giuseppe Visconti di Modrone (1879-1941), a very famous member of the Visconti of Milan dynasty. He was a textile manufacturer, president of the Internazionale Milano soccer team, a member of the board of directors of La Scala, a theater entrepreneur, playwright, and actor. The famous cinema director Luchino Visconti is his son. Noble Don Giuseppe became the face of his own company in 1922, when the house of Gi. Vi. Emme was born. Other Gi. Vi. Emme perfumes are: Gardenia, La Rosa, Lavanda Piemonte Reale, Malia, Subdol