Giorgio Valenti is a brand offered by French fragrance company Parfums Parour. The brand's popular fragrance, Rose Noire, has been on the market for more than 20 years and spawned two flankers: limited edition Rose Noire Secret, and an update to the original Rose Noire aimed at the modern nose, Rose Noire Absolue. Fragrances for men and women are offered under the Giorgio Valenti brand, whose motto is, "Be different." Parfums Parour is the parent company of Lomani, Remy LaTour, Kristel Saint Martin, Giorgio Valenti and Vizzari, and holds the licenses for fragrances created for Hedieh Tehrani,