Giorgio Beverly Hills

Giorgio Beverly Hills is an American brand founded by Fred and Gayle Hayman in 1961. Named after the luxury boutique whose sunny yellow and white striped awning inspired the perfume's packaging, the fragrance of the same name would go on to become one of the most iconic fragrances of the 1980s. Fred Hayman was raised in New York City, Zurich and Paris. Originally a hotelier by trade, Hayman relocated to California and opened a ritzy and eclectic boutique. His goal was to put Beverly Hills and specifically Rodeo Drive on the map as a world-class luxury shopping and lifestyle destination. Locate