Blood Concept

Human body is totally pervaded by a liquid vital rush that brings us what we more are fond of: life. Filled with legends and meanings,‚ blood is soaked with mistery,‚ fascination and respect: it’s the most tested and studied part of human body. Hiding the multitude of secrets that reveals our inner and unique way of being. BLOOD CONCEPT is a ceremony devoted to the pulse of life and its visceral boost. It is actually the river of life. Our four fragrances, A, B, AB, 0, retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital f