"The Baron Joe family has been in the perfume business since the 12th century, in fact they don’t come from a noble family and the Baron name is only a surname which at the time caused a lot of problems for them. Baron Joe was the private stylist for Robert Fitzroy, the illegitimate son of King Henry1 of England. They used to live in Cardiff Castle in Wales city center which now turned into a hotel and still exists. One of the grand sons of Baron Joe wanted to revive the family legacy and start again the perfume business, they started on a small scale by providing private fragrances for the bi