Introducing Assala Prime – a luxury oriental fragrance brand that beautifully blends fine scents with timeless design. Created by PC DESIGN , a name with over three decades of expertise in the world of perfumery, Assala Prime’s debut collection includes eight exclusive fragrances launched in 2024, each crafted to evoke beauty and passion in a unique way. Our journey begins with the finest essences sourced from France, carefully developed in collaboration with our leading experts. This creative process continues in Morocco, where we infuse each fragrance with our personal touch, crafting distin