"The fragrance etymologically derives from the Latin per-fumum which literally means "by means of smoke" a practice that reveals its magical and mysterious origin dating back to the ancient rituals of burning oils and incense as an offering to the gods and ancestors involving the transformation of a substance into something airborne through nebulisation. Over the centuries, the art of creating fragrances became increasingly complex, turning into a real, extraordinary art, an Ars Mirabile Profumatoria and who would have thought that my name would have been bound for everlasting centuries to the