Antica Farmacista is an American brand of natural fragrances that capture old-world European charm and mystery, founded in 2003 by Shelley Callaghan and Susanne Pruitt. The house brought the reed diffuser concept to the United States. The brand focuses on the quality of luxurious personal fragrances, as well as their home ambience scents and the packaging inspired by antique apothecary bottles. The fragrances are mostly inspired by the Mediterranean Sea and the gardens of Tuscany. Each fragrance is made of the world’s finest essential oils and natural ingredients. Antica Farmacista offers frag